We believe socks are more than fabric—they’re part of the daily journey. That’s why partnering with mountain athlete Johnny Collinson has been such an incredible experience for us.
From once holding the record as the youngest climber to summit the world’s Seven Summits, to skiing massive lines in Alaska, evolving into technical mountaineering in Chamonix, and now pushing limits in the gym while helping others as a trainer—Johnny has always embodied grit and determination. He’s come back from countless knee surgeries with the same relentless drive that makes him one of the most inspiring athletes we know.
To say Johnny is an inspiration doesn’t do him justice. Johnny moves mountains. He makes us want to be better.
We’re proud to work alongside him, developing socks that he trusts every single day—whether he’s chasing summits or crushing strength training sessions. This collaboration is about more than socks. It’s about resilience, progress, and chasing your own summit.